NativeX Advertising and why games and other apps need them

NativeX Advertising and why games and other apps need them
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Who has the perfect answer as to what makes a successful app?

Everyone has different opinions ranging from marketing to extreme luck. Luck is a rare occurrence that’s unpredictable, but marketing is an absolute necessity.

So what does marketing have to do with games? First of all, video games are a multi-billion-dollar industry. The production of game apps is quickly growing into a phenomenon. They’re fun, cheap to buy and include constant updates and interactive communities. But there’s also the option of downloading programs for free; after all, who doesn’t enjoy something that’s free?

Well, there’s a slight drawback which can sometimes (not always) affect the gaming experience. Those annoying banner ads plastered on the screen, or worse, constant interruptions. Though bothersome now and then, advertising is highly necessary because after all, games are a business, a mighty big business and game app developers have to make money just like the rest of us.

Luckily, NativeX (formerly W3i) recognizes this problem and has developed a strategy to make ads part of the gaming experience rather than just an interference.

“The trend to premium gaming is apps,” explains Rob Weber, co-founder and senior vice president of NativeX. “We combine the art and science of the business which helps developers attract and monetize users. Ads are not bad if they’re done right. We aim to be part of the solution, not part of the problem.”

Look at an example of a banner ad on Angry Birds.

Now look at an example of a NativeX ad in iWin’s Deal or No Deal game.

W3i rebrands as NativeX and launches native advertising

See the difference?

Before you complain about how words like ‘monetize’ don’t have anything to do with gaming, or ask why C + 2 is even writing about it, consider what it’s like to be a developer. Think of the hard work it takes not only to make a game or an app, but to get the word out and acquire the attention of gamers. How many companies can say they’ve achieved over 1 billion downloads besides Rovio Entertainment (Angry Birds franchise)?

Talk about luck!

Having worked with developer giants like Pocket Gems and Imangi, NativeX understands the needs of game designers. The experts on their team are also developers and producers themselves with over 20 years of experience in the video game industry. For certainty, they understand how to create and place ads that blend in the game apps, are subject appropriate and help increase performance. They look at the analytics side closely and supplying the developer more control over their product.

Will NativeX be able to create ads for every genre of game apps? Maybe not every genre out there (like RPGs), at least not right now. As for platforms, their primary focus is for iOS, iPhone, iPad and Android with the goal of using creativity to help consumers get their favorite apps for free.

For the time being, mobile games are the future. So for everyone out there who longs to develop a free game or an app in this growing movement and make money as well, NativeX is a service worth looking into!

Visit their website to read more about them!

About NativeX: 

NativeX, formerly W3i, is a leader in innovative monetization and user acquisition solutions for mobile and web apps. For publishers and developers who want to monetize with advertising that really works, NativeX is the marketing technology platform that is reinventing in-app advertising to create more effective and engaging ad experiences that enable developers to build successful businesses around their apps. Native advertising becomes part of the user experience and it out-performs standard display advertising by 150 percent, often doubling or tripling revenue for publisher partners. For more information, visit or email


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